Liverpool is Merseyside's largest city and sits in the south west of Lancashire in the North West of England. The wider Liverpool / Birkenhead area had a population of just over 2.2 million in 2014. Liverpool is an exciting and vibrant place with its own Tate Gallery, a series of innovative museums and a fascinating social history. It boasts an unrivalled musical heritage – this is, after all, the place that gave the world The Beatles. Liverpool is a major port, a fact which has aided its urbanisation and expansion. As a result of being such a major port, Liverpool has a diverse population drawn from a variety of peoples, cultures and religions.
Liverpool hasn't always had the strongest economy, indeed it became known as an area of urban deprivation during most of the 20th century, a stigma it has worked hard to lose. Since the turn of the millennium, a focus on economic and social regeneration, as well as significant investment in the City, has seen its reputation improve dramatically. The waterfront area of the City was granted UNESCO World Heritage status in 2004, spurring major refurbishment of the City's magnificent municipal and industrial buildings. Becoming the 2008 European Capital of Culture further boosted the city’s reputation.
Liverpool is at the centre of the UK's second-largest regional economy
Shoppers can choose from a huge range of gleaming new city-centre shopping centres, boutique arcades, bohemian streets and farmers’ markets. Liverpool ONE, right in the heart of the City, is the huge open-air shopping district that is home to more than 160 famous high street and designer names. The exclusive Metquarter houses select fashion and beauty outlets such as Gieves & Hawkes, Hugo Boss, MAC and Armani Exchange. The ultra-fashionable Cavern Quarter is home to the Vivienne Westwood store and famed designer boutique Cricket. Lonely Planet rated Bold Street as one of the best shopping streets in the country, and it's easy to see why with independent stores selling everything from world foods to funky clothes to records to art.
Liverpool's main sights are scattered through the centre of the city, with easy walking distance between most of them. There are unique attractions, exciting events, world class sports, it has more listed museums than any other city outside London, and its galleries are among the best in the country. The main attractions are Albert Dock and the trendy Ropewalks area and the Cavern Quarter – a mecca for Beatles’ fans.
Liverpool is at the centre of the UK's second-largest regional economy. Strongly connected to global markets, Liverpool has been doing business with the world for over 200 years. Multinationals are investing in the business-friendly and cost-competitive environment. Entrepreneurs and emerging talent are drawn to Liverpool by market opportunities, business benefits and an outstanding quality of life. Liverpool is home to some of world's biggest names in the automotive industry. Jaguar, Land Rover and Bac Mono call Liverpool home. The University research expertise is internationally recognised, and a cluster of multinationals such as Actavis, Novartis, Eli Lilly and Baxter Healthcare help to make Liverpool a centre of global excellence in biomedical science and research.
Liverpool's creative and digital industries are booming and are at the cutting edge of innovation. Liverpool excels in gaming and digital technologies alongside music, film and television production. It is also a designated Centre for Offshore Renewable Engineering (CORE) – one of only six nationally. With excellent connectivity to the North of England, Liverpool's status as one of the best connected ports also makes it an obvious choice for shipping and logistics companies, such as industry giants ACL and Maersk who are based here.
Liverpool has recently been voted the fourth friendliest City in the world. Its relatively low property prices, compared to high employment and low cost of living, ensure an excellent quality of life for its residents, both young and old. Sport is important too, with its two Premiership football teams, Liverpool and Everton, separated by Stanley Park and there is also the world famous Grand National in April each year. Golf in the region is varied and extensive and the waterfront location gives rise to a huge number of water-based activities and sports. Liverpool's Rock and Roll Marathon is fast becoming a firm favorite in runners’ calendars.
Parks and countryside spaces are plentiful and on the doorstep, meaning that residents can not only enjoy all that the thriving City has to offer, but can be amongst rolling empty hills and stunning countryside within a short distance. There is a multitude of exhibitions, shows, concerts, sporting events, festivals, club nights, and happenings of every nature from small and intimate to grand and spectacular. Liverpool's diverse multicultural population ensures an offering of dining that is second to none, from sleek restaurants to independent pubs and bistros and family dining.
Liverpool boasts excellent global transport connections. There are two international airports on the doorstep and it takes just two hours 15 minutes from central London on Virgin Trains' state-of-the-art tilting Pendolino trains.
Liverpool City Region is well-connected to the UK motorway network - the M62, M58 or M56 are all on the doorstep and link into the M6. Parking in both the City Centre and outside is plentiful and reasonably priced.
London Midland Trains, First Transpennine Express and Northern Rail run routes into Liverpool from all major UK cities.
Local buses serve the whole of the City and its surrounding areas and are available from Queen Square Bus Station near Lime Street Railway Station and Liverpool One Bus Station located near the Albert Dock.
Liverpool John Lennon Airport is only nine miles from Liverpool City Centre and offers over 60 inbound UK and European routes. A variety of carriers offer convenient and cost effective air travel from most major European cities.
Liverpool's rich musical output has bred a culture and pride amongst its loyal residents which continues to nurture new talent and business. It has managed to maintain a much lower cost of quality living than its southern counterparts, giving the 'scousers' enough change to indulge in its huge array of nightlife, and be fashion pioneers.